What’s that name? My sister Melanie and I found a wine label that provided a quick and fun lesson in marketing.
A few years ago we were browsing for antiques in a cute country store, near Charlottesville, VA, when we discovered a corner of the shop featured local wines. One label in particular caught our eye. Do you see that image to the left? Yep, that is what we saw. Forgetting that there might be others around, we made a few comments and laughed at each other’s jokes..
The shop clerk poked his head into the corner and said “ladies, ladies” with a grin. Thoroughly amused by the Well Hung® label, and perhaps a bit pink cheeked, we asked him about it. He said “it’s a funny thing, that wine is from a fairly new vineyard and at first I worried she might not make it, lot’s of them don’t you know, then she came out with that label. Ever since then I can barely keep her bottles on the shelf. Have to say it’s a pretty good wine too.”